Luke Liplijn founder & CEO Liplyn Information Group
The market is constantly changing, and you have to be prepared to move with it.”
At a time when facts and opinions are increasingly intertwined, Liplyn IG offers a beacon of clarity. Led by founder Luke Liplijn, this media company is committed to reliable and transparent information, with its flagship Drimble.nl, a platform that attracts more than 3 million unique visitors every month. Luke’s vision is about strengthening news and data provision by combining technology and neutrality, so that users have access to clear and independent information that allows them to make informed choices.
A vision on media and data
The acquisition of Drimble.nl was not an impulsive move. Luke saw an opportunity to take an existing platform, with a solid foundation of 14 years, to the next level. “We live in a time where polarization is prevalent. Our mission is to provide neutral and factual information so people can draw their own conclusions,” said Luke.
What sets Liplyn IG apart is not only its focus on reliability, but also its use of innovative technologies. The team is working hard on AI-driven applications that help users find in-depth information faster. “Imagine a news story about a company that you can instantly click through to discover their entire history, data and even context. That’s what we’re working towards,” Luke explains.
“Our mission is to provide neutral and factual information so that people can draw their own conclusions.”
Growth through experience
Entrepreneurship is in Luke’s DNA. He started companies at a young age, bought and sold companies and worked with private equity firms. However, he emphasizes that growth is not always self-evident. “Getting the first million in turnover went quickly, perhaps too quickly. Then came the real challenge: getting processes, structures and the right people in the right place,” he shares.
Liplyn IG is not just any media company. It is an organization that uses data as a compass. “Data not only tells us what happened, but also helps us to look ahead,” says Luke. This data-driven approach is a core value that is implemented in both Drimble.nl and other initiatives.
Innovation as a driver
What sets Drimble.nl apart from the countless other news websites? The answer is simple: ease of use and depth. Thanks to the enormous database of hundreds of millions of news items, company registrations and other information, Drimble offers a unique experience. Journalists and professionals often use the platform as a research source.
However, Liplyn IG goes beyond news. Major launches are planned for early 2025, including an AI-powered advertising platform and Drimble Premium, which will provide even more in-depth information to loyal users. “Our focus is on creating value for our users. We don’t do that by believing in trends, but by letting the data speak,” Luke explains.
The team: a global collaboration
With a team spread across Amsterdam, Dubai, Beirut and Bangalore, Liplyn IG is an example of how technology can bridge distance. The different time zones are not a hindrance, but an advantage. “We have a 24-hour workflow, which means we’re always on the move. It requires good time management, but it also gives us a unique advantage,” Luke says.
“The different time zones do not work as a hindrance, but rather as an advantage.”
Future plans and advice for entrepreneurs
Luke’s vision for the future is clear. He wants to position Liplyn IG as a leading player in the media and information services sector. “We want to become the platform for business-minded individuals in the Netherlands, with a focus on transparency and innovation,” he says.
His advice for starting entrepreneurs? “Know your market. Invest in quality and build a strong team. And above all: stay flexible. The market is constantly changing, and you have to be prepared to move with it.”
Conclusion
Liplyn IG and Drimble.nl are more than just a media platform. They are hubs of innovation and reliability in a world that craves objectivity and depth. Led by Luke Liplijn, Liplyn IG is an inspiring example of how technology and vision can come together to make a real impact. The future of media and information looks a lot brighter, thanks to them.